Analysis of the 2007-2008 Hérault premiumized grubbing-up campaign: a tool to better understand Fischer-Boel’s 2008-2011 grubbing-up campaigns and the desire in 2022 to reintroduce locally premiumized grub-ups

The objective of this article is to study the microeconomic motivations grubbing up vines by analyzing application files and a survey in department south France, Hérault, year before 2008/2009 campaign, which implements European program 175,000 hectares vines. Only one French campaign are evaluated: Hérault 2007/2008. Our originality analysis subset consisting 341 Viniflhor applications for premiums, represents 20% all beneficiaries receiving premiums. were later sent with applicants’ consent development agency. Within subset, we selected 51 grape growers whom conducted qualitative quantitative survey. goal was identify their real We first undertook historical review Europe’s policy older research detail question such Pierre Bartoli’s 1982 thesis. also included studies Observatoire de l’Hérault (Dyopta) that take into account experts’ opinions statistical viewpoints. This enables us present main indicators let “objectively” analyze these grub ups. then put forward synthesized results explaining interviews. Altogether they confirm goals Commission incite non-profitable growers, working on small land lots entirety farms. But joined aforementioned many other farms grubbed only fraction vineyards mainly cash premiums times dire wine crisis. Grubbing ups young “improving varietals” reinforces analysis.